Italcementi Group entered the Indian market in January 2001, through the acquisition of Yerraguntla cement plant, located in the southern part of Andhra Pradesh State.
This investment was initially made through a 50/50 joint-venture with the KK Birla Group; then, in May 2006, Italcementi Group acquired the full control of the company.
In January 2002 Zuari Cement took over another company, Sri Vishnu (SVCL), situated in Sitapuram, in the northern part of Andhra Pradesh State, near the capital, Hyderabad, the 3rd consumption centre of the South.
Until now, Italcementi Group has invested around 200 million euro in India.
The reference  market spreads over almost the whole of South India and represents in excess of 30% of the country's consumption. In the South, Italcementi Group holds a market share of 6.0%.

The Group aims to further strengthen its presence in India with a strong industrial investment plan setting up a second line in Yerraguntla which should begin operations by the end 2010.