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"The commitment to Sustainable Development, which is a feature of the operations of the Italcementi Group, does not end with our industrial management policies. This duty, together with the progress linked to the development of our ‘Innovation Project’, has led us to open up a new horizon for Italcementi. Alongside the production of cement which is of increasingly high performance from a structural viewpoint, we are entering a new sector: that of special cement products aimed at providing a genuine industrialized solution to the problem of pollution in cities”.
TX Active® is a photocatalytic principle for cement products which can reduce organic and inorganic pollutants that are present in the air. Its effectiveness has been thoroughly tested and thus certified by important independent research centers (CNR, ARPA, Ispra Research Center).
In a large city such as Milan, researchers have calculated – on the basis of test results – that covering 15% of visible urban surfaces with products containing TX Active® would enable a reduction in pollution of approximately 50%. 
ALIPRE® is Italcementi Group brand for its products family based on calcium sulfoaluminate technology. ALIPRE® is a new range of high-tech, eco-compatible sulfoaluminate clinker-based products, an ideal base for formulating a wide range of premixed products.
ALIPRE® is an example of high technology resulting from a production process with a low environmental impact: energy consumption and CO2 emission are positively less than in OPC manufacturing, which has been possible also thanks to a modern industrial system and the adoption of advanced methods of process parameter control. 
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